Internship Title: Marketing and Communications Specialist

Name of Office To Hire Intern: UW System Administration Institute for Business & Entrepreneurship, 432 N Lake St, Room 437, Madison, WI 53706

Reports to: Jennie Broecker, Marketing and Communications Manager, 608-262-6126

Estimated State Date: 1/14/2019, though could start as early as November to train up

Duration of Internship: 15 weeks

Estimated Hours per Week: 10-12

Brief Summary of Duties:

Assist staff with social media, websites, success stories and other marketing and communications work including:

• Write and schedule content for multiple social media accounts (IBE, SBDC, CTC, Ideadvance, FFI/Edible-Alpha etc.)
• Work with program managers and clients to create success stories in text, audio and video forms as needed
• Draft new or updated news releases as needed
• Assist with outreach by handling media distribution of news releases and creating/updating marketing pieces for programs/initiatives, from PowerPoint presentations to fliers/handouts
• Assist with marketing analytics as the division formalizes its approach to using them consistently
• Assist with website improvements from both the technical and content perspectives
• Assist with possible conversion from Mailchimp to Salesforce/Pardot for email marketing
• Review work of others by editing/proofreading for improvements
• Assist with events, other projects, research and duties as needed

Required Knowledge/Skills:

• Undergraduate or graduate student/recent graduate
• Technical experience with web publishing systems and social media platforms/tools
• Proficient computer skills and ability to learn specialized software
• Analytical and research skills
• Interpersonal and multiplatform communication skills: Strong writing, speaking, editing, etc.

Preferred Knowledge/Skills:

• Familiarity with Google analytics and marketing metrics
• Familiarity with Drupal, WordPress
• Familiarity with Mailchimp or similar tools
• Familiarity with Buffer or similar tools
• Familiarity with Salesforce
• Familiarity with business organizations, companies through work or personal interactions
• Experience with print layout and video editing software in the Adobe CC Suite

Field(s) of Study Preferred:

•    Marketing
•    Communications/Journalism
•    Business/Business Management

To Apply:

Send resume and cover letter to Jennie Broecker, Marketing and Communications Manager, jennie.broecker@uwex.edu.