Job posting: Marketing and Communications Intern

Internship Title: Marketing and Communications Specialist

Name of Office To Hire Intern: UW System Administration Institute for Business & Entrepreneurship, 432 N Lake St, Room 437, Madison, WI 53706

Reports to: Jennie Broecker, Marketing and Communications Manager, 608-262-6126

Estimated State Date: 1/14/2019, though could start as early as November to train up

Duration of Internship: 15 weeks

Estimated Hours per Week: 10-12

Brief Summary of Duties:

Assist staff with social media, websites, success stories and other marketing and communications work including:

  • Write and schedule content for multiple social media accounts (IBE, SBDC, CTC, Ideadvance, FFI/Edible-Alpha etc.)
  • Work with program managers and clients to create success stories in text, audio and video forms as needed
  • Draft new or updated news releases as needed
  • Assist with outreach by handling media distribution of news releases and creating/updating marketing pieces for programs/initiatives, from PowerPoint presentations to fliers/handouts
  • Assist with marketing analytics as the division formalizes its approach to using them consistently
  • Assist with website improvements from both the technical and content perspectives
  • Assist with possible conversion from Mailchimp to Salesforce/Pardot for email marketing
  • Review work of others by editing/proofreading for improvements
  • Assist with events, other projects, research and duties as needed

Required Knowledge/Skills:

  • Undergraduate or graduate student/recent graduate
  • Technical experience with web publishing systems and social media platforms/tools
  • Proficient computer skills and ability to learn specialized software
  • Analytical and research skills
  • Interpersonal and multiplatform communication skills: Strong writing, speaking, editing, etc.

Preferred Knowledge/Skills:

  • Familiarity with Google analytics and marketing metrics
  • Familiarity with Drupal, WordPress
  • Familiarity with Mailchimp or similar tools
  • Familiarity with Buffer or similar tools
  • Familiarity with Salesforce
  • Familiarity with business organizations, companies through work or personal interactions
  • Experience with print layout and video editing software in the Adobe CC Suite

Field(s) of Study Preferred:

  •    Marketing
  •    Communications/Journalism
  •    Business/Business Management

To Apply:

Send resume and cover letter to Jennie Broecker, Marketing and Communications Manager,


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