Job posting: Marketing and Communications Intern
Categories: Jobs
Internship Title: Marketing and Communications Specialist
Name of Office To Hire Intern: UW System Administration Institute for Business & Entrepreneurship, 432 N Lake St, Room 437, Madison, WI 53706
Reports to: Jennie Broecker, Marketing and Communications Manager, 608-262-6126
Estimated State Date: 1/14/2019, though could start as early as November to train up
Duration of Internship: 15 weeks
Estimated Hours per Week: 10-12
Brief Summary of Duties:
Assist staff with social media, websites, success stories and other marketing and communications work including:
- Write and schedule content for multiple social media accounts (IBE, SBDC, CTC, Ideadvance, FFI/Edible-Alpha etc.)
- Work with program managers and clients to create success stories in text, audio and video forms as needed
- Draft new or updated news releases as needed
- Assist with outreach by handling media distribution of news releases and creating/updating marketing pieces for programs/initiatives, from PowerPoint presentations to fliers/handouts
- Assist with marketing analytics as the division formalizes its approach to using them consistently
- Assist with website improvements from both the technical and content perspectives
- Assist with possible conversion from Mailchimp to Salesforce/Pardot for email marketing
- Review work of others by editing/proofreading for improvements
- Assist with events, other projects, research and duties as needed
Required Knowledge/Skills:
- Undergraduate or graduate student/recent graduate
- Technical experience with web publishing systems and social media platforms/tools
- Proficient computer skills and ability to learn specialized software
- Analytical and research skills
- Interpersonal and multiplatform communication skills: Strong writing, speaking, editing, etc.
Preferred Knowledge/Skills:
- Familiarity with Google analytics and marketing metrics
- Familiarity with Drupal, WordPress
- Familiarity with Mailchimp or similar tools
- Familiarity with Buffer or similar tools
- Familiarity with Salesforce
- Familiarity with business organizations, companies through work or personal interactions
- Experience with print layout and video editing software in the Adobe CC Suite
Field(s) of Study Preferred:
- Marketing
- Communications/Journalism
- Business/Business Management
To Apply:
Send resume and cover letter to Jennie Broecker, Marketing and Communications Manager, jennie.broecker@uwex.edu.
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